Today while I was on the way to my office I picked up a copy of the Metro and realised thats the paper had gone green. Later I found out that today the 10th July 2009 is the first Green Britain Day, and in order to mark the occasion Metro's masthead had gone green for the day. There is also a green theme running throughout the paper - both editorially and from Metro's commercial partners like EDF. But what really inspired me was the content of the 2nd and 3rd page of the Metro which carried these two key messages below:
1948
Britain was broke.
Food was rationed.
Our streets were bombed.
But did we moan?
Of course we did.
We're British.
But we also recycled, pulled together.
Had a sing-song and hosted an Olympic Games that lifted the spirits of the world.
LET'S DO IT AGAIN!
Today
Britain is credit squeezed.
Fuel is scarce.
It's time to recycle.
Make do and mend.
Pool resources, pull together.
Discover our community spirit.
Raise the flag.
Lower the footprint.
And get the ball rolling on London 2012.
A games that will inspire the world.
TO BE GREENER!
I also found out that London 2012 Sustainability Partner EDF Energy has launched an annual 'Green Britain Day', aiming to show the world how Britain can lead the world in the race against climate change. Inspired by the Games, people are now being invited to join Team Green Britain and use the day, 10th July, as the start of a journey to be more sustainable.
Olympic cycling champion Victoria Pendleton launched the campaign this week wearing this fabulous Union Jack dress especially designed for her by established British designer Wayne Hemingway using 100% recycled fabrics. Joined by her fellow Olympians on June 10th she will be calling for everyone to help work towards lowering Great Britain’s carbon footprint by the time that the 2012 Olympics arrive in the capital.So as the Founder and CEO of Worldview Impact, I have joined Team Green Britain today and also launched this new project called the Carbon Neutral Athlete (CNA). The CNA will create the space for other Olympic Games athletes just like Victoria from around the world who want to fight climate change by becoming carbon neutral. These CNAs can join Worldview Impact in saving the planet by planting rubber trees in the developing countries that we work in which will mitigate climate change by absorbing carbon from the atmosphere, create sustainable livelihoods for the poor from organic rubber production and reduce poverty at the village and community level in the long run.
